H06
ODNESUVANJETO NA UČESNICITE VO SOOBRAЌAJOT I NIVNITE ODLUKI PRI SPRAVUVANJE SO RAZLIČNI SOOBRAЌAJNI SITUACII
THE BEHAVIOR OF ROAD USERS AND THEIR DECISIONS WHILE DEALING WITH VARIOUS TRAFFIC SITUATIONS
Ile Cvetanovski, Cvetanka Cvetanovska, Verica Danchevska
Cvetanovski, I., Cvetanovska, C., Danchevska, V., (2017). Odnesuvanjeto na učesnicite vo soobraќajot i nivnite odluki pri spravuvanje so različni soobraќajni situacii. 12 th International Conference - Road Safety in Local Communities, Tara.
Rezime: Tradicionalniot pristap pri istražuvanje na bezbednosta vo patniot soobraќaj ja opišuva soobraќajnata nezgoda kako neuspešen obid da se spravime so perceptivnite i motornite sposobnosti koi kako vozači ni se neophodni za bezbedno da upravuvame so motorno vozilo. Zatoa, glavnata zadača beše da se razvie strategija za podobruvanje na veštinite na vozačite i da prilagoduvanje na okolinata soglasno pobaruvačkata na patnata mreža. Sepak, vo izminatiot period dojdovme do zaklučok deka ne sekogaš problemot e vo faktot što vozačot može ili ne može da napravi, tuku vsušnost e negovata odluka kako da postapi i izreagira vo odredena situacija. Suštinata ovde e da se razbere što e toa što gi motivira vozačite da reagiraat ili da ne reagiraat vo dadena situacija, koja bi gi stavila vo opasnost sebesi a i drugite učesnici vo soobraќajot. Niz godinite svedoci sme deka postojano se razvivaat kampanji od različen karakter koi se obiduvaat da go promenat odnesuvanjeto na učesnicite vo soobraќajot, iako od niv imaat mnogu malo ili nikakvo vlijanie so ogled na postojaniot rast na žrtvite vo soobraќajnite nezgodi. Edinstven zaklučok od site realizirani kampanji e soznanieto deka vloženite sredstva za razvivanje na tie kampanji bi možele da bidat podobro vloženi i potrošeni. Vo ovoj trud ќe gi analizirame i diskutirame pričinite za potfrluvanje na ovie kampanji, kako rezultat na upotreba na govorot vo tie kampanji koj ne gi razrabotuva psiho-socijalnite procesi koi se jadroto na bihejviorizmot (odnesuvanjeto).

Ključne reči: soobraќajno odnesuvanje, psihološki pristap, paten soobraќaj

Abstract: Тhe traditional approach taken in road safety research has been to view accidents as a failure to cope with the perceptual motor skills required for a safe journey. The task was therefore to increase driver's skills and to modify the environment. However, in recent years, it has been found that the problem does not always lie in what the driver can or cannot do but what he/she actually decides to do. The crucial issue is therefore to understand what motivates drivers to commit an act, which puts both themselves and others at risk. Different campaigns have been developed trying to change peoples’ behaviour although some of them have had little or no effect. One conclusion drawn from this could be that money could be better spent. However, in this presentation we will argue that the reason for this failure is that the programmes are poorly developed and use a language which does not address the psycho-social processes underlying the behaviour.

Keywords: traffic behaviour,psychological approach, road transport

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